Uncle Chicken’s is more than just a bourbon created hand-in-hand with the band Whiskey Myers—it’s a psychedelic, neo-western universe all of its own. From country to rock, and from the blues to alternative, the band’s spirit spans the musical spectrum, and so to create a bourbon fit for these wildly creative musicians and a hard-core family of millions of fans, we had to create a brand voice equally unbound by category convention. The band’s stories are practically lore of their own, and the mysterious Uncle Chicken character became the perfect capture of the Whiskey Myers attitude. To breathe life into the story visually, we used gooey, psychedelic type and rough-around-the-edges woodblock illustration.
