This project is the cumulation of hours upon hours of research, development, and production over the course of my final semester in the design program at TCU.
Onward
Onward is a meal kit service for outdoor adventurers. This brand was developed to soothe the pain points that hold many back from fully embracing outdoor excursions, particularly the toil of planning and preparing food (many times for the whole family!). Using an accessible and inviting brand voice, Onward calls to the inexperienced and seasoned explorer alike. Through an extensive exploration of branding, packaging, social media content creation and strategy, and expansion, Onward was crafted to be a practical and trustworthy solution that will make getting out there that much easier.