Noggin

Problem: Design for a classic holiday staple, egg nog, is caught in some grandma's-old-recipe-esque time capsule year after year. A pocket of potential awaits in the gigantic commercial explosion of the holidays. Solution: Craft a new narrative to brand egg nog's controversial cult following and attract new believers. Bring egg nog to a place it's never been and give it an irresistible, curious personality–or three. Noggin was awarded the Special Judges' Award for student work at the 2022 American Advertising Awards, as well as a Gold Addy for student work.

Services: Start-to-finish brand design, packaging, art direction, set design, photography, social media, animation

Noggin was awarded the Special Judges' Award for student work at the 2022 American Advertising Awards, as well as a Gold Addy for student work.

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